ARE YOU WONDERING HOW TO STAND OUT IN A SEA OF SAMENESS?
HERE'S 3 SOUL-SEARCHING QUESTIONS TO ASK YOURSELF
#1 DO YOU HAVE A LOGO OR A BRAND?
Building a brand is about so much more than your logo and pretty pictures. You don’t need a website, business cards or a brand shoot. You need to get your business up and running quickly, in a strategic sustainable way. Developing a brand strategy will give you complete clarity on your purpose, the problem you solve, the dream clients you provide solutions for and most importantly why people should choose you.
#2 WHY DO YOU NEED A BRAND STRATEGY AS A SMALL BUSINESS?
Building a brand is probably more important for small business owners than large organisations. Having a brand strategy provides the roadmap for your entire business. It allows you to stand out and gives you consistency from day 1, which makes it so much easier for your dream clients to find you.
#3 DO YOU CLEARLY STAND FOR SOMETHING?
It’s so important to be clear on what your business stands for. If you don't stand for something, you'll fall for everything. Your brand is what separates you from the rest! If you're known for something different and unique to you, you'll attract your dream clients with ease. No hard sell necessary.
Is this you? You've tried marketing but you aren't getting the results you want. That's because marketing is tactical and brand building is strategic.
The Life Architect About Vanda Harries
Let me introduce myself. I'm Vanda, founder of The Life Architect. After working in the corporate world for many years a sought-after Marketing Director and Brand Strategist, with many of the world's best-loved brands, I discovered my passion for mentoring and coaching people. With my track record in business and marketing and my skills as a coach, I've helped many entrepreneurs to position their brands and grow their businesses.